PRE-VIEWING ACTIVITY
Before watching, open the document Reflections on a Post Digital Reality published by ETH-TECH. It contains ten different “reflection packages”, the same type of artifact you will be asked to create later. Choose one. Spend time with its image, title, and text. What did the image make you feel? How did the title reframe that feeling? How did the text shape, sharpen, or contradict your first impressions? Share your thoughts with your learning group.
DURING VIEWING
Read the "about this video" section to gain some context. When ready to watch, Turn off the lights and let the video take over. Give it your full attention. The pacing, the visuals, and the music by Venezuelan-Portuguese genius Jean De Oliveira were all built to be experienced. If you can, sit back and treat it like a short film. Follow the voices, the places, the tensions, the humor. Let yourself feel the friction each person brings to this “post digital” idea.
ABOUT THIS VIDEO
I have always loved making films, and I take editing very seriously. So when Steve Jobs decided to overhaul the awesome post production software Final Cut Pro into FCPX, I hated it with a passion. Suddenly the software wanted to “help” me edit, as if it knew better than I did how to cut frames. I felt the artisan in me revolt. That resistance is familiar to anyone who works with their hands or their craft. It is the same frustration printmakers felt when digital tools took over, or when editors moved from physical film to computerized workflows. There are things we gladly hand to technology, and there are others we protect like it’s sacred. At least, that is one way to see it.
But the market does not care about sacred ground. In the current AI economy, everything revolves around innovation for the sake of innovation. If you like reading a printed newspaper, too bad. Someone already decided you should prefer an AI assistant reading it to you. Is that sustainable? Probably not. Technology should make life better, not replace the human experience. But that is my stance, my post digital positionality, and yours may be completely different. That is the most important part: we all get to decide how we relate to this world where digital and physical realities are blending together, where computers can generate entire movie scenes because we asked them to. The only real mistake is drifting without noticing, letting companies make your stance for you. If you choose to go with the flow, fine, but please, only if it is a choice, not an accident.
This cycle is about positionality. About deciding where you stand in this reality that no longer separates digital from physical in any meaningful way. It is one of the most personal videos I have made. My family appears in it again (my kids, Gian Luke and Lucio, and my wife Romina) and I share some honest thoughts about how I feel toward the technologies shaping our lives. It was a privilege to speak with people whose perspectives helped shape my own: Dr Juliana Raffaghelli and the ETH-TECH team, whose work gave me language to express what I had been sensing; Valerio Rossi, whose clarity feels sharpened by working alongside Jacopo Pertile, one of the most fascinating people I have met in years; Nicolo Santin and Matteo Fabbrini, whose friendship and work represent the best of the Veneto region; and the incomparable Jeff Dell, whose reflection in this video might be one of my favorites in the entire module. My hope is that this piece helps you pause, look inward, and recognize that agency in the post digital world is never something to relinquish casually.
For the post-viewing exercise, I draw on insights from scholars Chad Hoggan, Juliana Raffaghelli and Sarah Hayes to invite you to create a reflection package: a generated image, a title for that image, and a short accompanying text that helps you further define your positionality. You can learn more about Chad’s latest work here, and you’ll find one of Hayes’s brilliant papers included below. Read the instructions for the activity, and have an excellent time with this part of the journey. We certainly had a great time making it.
A big thanks to my mother-in-law, Antonella Olson, who allowed me to test this video in one of her adult education salons in Austin, Texas, where a wonderful group turned it into a truly memorable experience. Antonella is also my collaborator in the ITAL project, which remains available to explore on this website.
POST-VIEWING ACTIVITY
Now it is your turn to choose a stance. Create your own reflection package: one generated image, one title, and two paragraphs that express your positionality in this blended digital and analog world. This is not about sounding smart or correct. It is about giving shape to your perspective so you do not drift through the post digital world without noticing where you stand. You are welcome to collaborate with Reverend Paulo Marshall McFrerean, our custom GPT trained on McLuhan and Freire, who can help you think, push, refine, and generate the visual component. Once you finish your package, share it with your group. This moment of articulation becomes the anchor that carries you into Cycle 4.
PARTICIPANTS

Head of Wepladoo (Azzurro Digitale)
Marco Valerio Rossi
Marco Valerio Rossi is the Head of Wepladoo, a project management platform developed by Azzurro Digitale for manufacturing companies. He holds a Master’s degree in Investment Management and began his career in Equity Research and Markets at Banca Profilo before moving into the startup world. At DoveVivo, now Joivy, he worked in the Strategy team on mergers and acquisitions, international expansion initiatives, budgeting, and commercial restructuring. He later joined the AI startup iGenius, where he helped build the marketing team and supported the development of commercial strategies for both AI and generative AI products. At Wepladoo, he is focused on strengthening the product’s market position, expanding its client base, and guiding the platform toward scalable growth while preparing for initial funding.

Lecturer @ Universitat de Barcelona
Dr. Paula Lozano Mulet
Dr. Paula Lozano-Mulet is a Serra Hunter Lecturer in the Department of Didactics and Educational Organization at the University of Barcelona, affiliated with the ESBRINA research group. Her work explores how educational technologies and digital platforms intersect with issues of equity, inclusion, and algorithmic bias—especially in settings with cultural and linguistic diversity. She holds a strong publication record on topics such as algorithmic bias from an intersectional perspective, educational platform design, and migrant student experiences. Dr. Lozano-Mulet brings a critical and research-driven lens to how digital tools are shaping schooling and inclusion in contemporary Europe.
Linkedin Profile

Researcher and Associate Professor @ UNIPD
Dr. Juliana Raffaghelli
Dr. Juliana Elisa Raffaghelli is Associate Professor in the Department of Philosophy, Sociology, Pedagogy and Applied Psychology (FISPPA) at the University of Padua in Italy. She holds a PhD in Education from Ca’ Foscari University (2010), and earlier degrees from the University of Buenos Aires (Psychology) and Venice (Training of Trainers). Her research focuses on digital scholarship, artificial intelligence in higher education, data literacy, and the implications of the datafied society for teaching and learning. At Padua she leads projects that explore learning ecologies, data ethics, and the design of more just digital cultures in education.

CEO @ Gamindo
Nicolo Santin
Nicolo Santin is CEO and Co-Founder of Gamindo, a Treviso-based startup that develops branded “play-to-donate” and educational games for companies and organizations. A graduate in Business Economics from Ca’ Foscari University of Venice, his thesis on games with social impact became the seed for Gamindo’s mission. Under his leadership, the company has worked with major global brands, earned recognition including the National Innovation Award for ICT, and been accelerated in Silicon Valley. Santin is also a vocal advocate for using games and gamified experiences to promote learning, social good, and brand engagement, and he frequently speaks about the intersection of technology, creativity and impact.

Artist & Professor @ Texas State University
Jeff Dell
Jeff Dell is a Professor of Printmaking in the School of Art and Design at Texas State University in San Marcos, Texas. He holds a B.A. in Studio Art from Hamline University and an M.F.A. in Printmaking from the University of New Mexico. Early in his career, Dell served as a fellow at the Scuola Internazionale di Grafica in Venice, Italy. His work has been exhibited nationally, including at the International Print Center New York. Jeff is known for a practice that plays with perception, desire, and the intelligence of the hand.

Media Maker and Researcher
Sergio Carvajal-Leoni
Sergio Carvajal-Leoni is a Venezuelan-born, Texas-based transmedia creator and educator who has spent nearly three decades developing projects that connect communities through storytelling and learning. His award-winning work includes the web series El Gallo, the cult film Tiramisu for Two, and Education Is Boring, a documentary series showcasing innovators who make education relevant in a post-digital world; his films have screened at Tribeca, South by Southwest, and Traverse City. He holds a master’s in Journalism and Mass Communication from Texas State University, where his community-focused documentary research earned Outstanding Thesis Awards, and he is now a PhD candidate in Adult, Professional, and Community Education studying mediated praxis and digital legacy. He also ocassionally teaches in the School of Journalism and Mass Communication.
RESOURCES
Expand your knowledge and follow your curiosity
Credits
PRINCIPAL PHOTOGRAPHY
Romina Olson
GRAPHIC DESIGN
Annelly Estrada
PRODUCER
Sergio Carvajal-Leoni
ANIMATIONS
Juan Olmedillo
ORIGINAL MUSIC
Jean de Oliveira
ACTORS
Sergio Carvajal-Leoni
Jose Carvajal
Gian Luke Carvajal-Olson
Romina Olson
Media usage disclaimer:
This video story is a non-profit educational effort; all media sampled and used conforms with fair use licensing (education). Several videos used are also in the public domain or licensed through Creative Commons attribution.
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